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The need for innovations in business models

The main objectives of this study were to explain recent trends in new business model innovations (BMI) and identify and discuss the most significant factors for their appearance and success. There is a need to conceptualize BMI and identify the components which render themselves to policy interventions. Drawing on innovation survey data, the study mapped BMI in Europe and beyond. By means of a comparison of case studies on BMI, the drivers and barriers of BMI success, contribution to commercializing the results of academic research and development, and importance in the public sector were analysed.

Policy Brief

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Workshop summary

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09.30 - 9.35


  • Jean-Claude Burgelman, Head of Unit C2, European Commission, DG Research and Innovation
09.35 - 09.45


  • Jan-Eric Sundgren, Senior Advisor to the CEO, Volvo Group, Sweden / ERIAB member
09.45 - 10.15

Case studies

Case 1: Handpresso

  • Jerome Schlegel, CEO Handpresso, France



10.15 - 11.15

Research findings I

Conceptualising Business Model Innovations and Assessing their Importance

  • Franz Barjak, FHNW, Switzerland




Mapping Business Model Innovations - results from the IBM CEO Survey

  • Edward Giesen, IBM, Netherlands


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  A critical discussant’s view
  • Christoph Zott, IESE – Business School, University of Navarra, Spain



11.15 - 11.30

Coffee and tea break


11.30 - 12.30

Research findings II

Why do Business Model Innovations appear and what makes them successful?
  • Pieter Perrett and André Niedermann, FHNW, Switzerland





A critical discussant’s view

  • Patrick Stähler, fluidminds, Switzerland



12.30 - 13.00

Case studies

Case 2:  Evernote

  • Cristina Riesen, General Manager Europe, Evernote GmbH, USA/Switzerland Discussion



13.00 - 13.45

Buffet lunch and coffee/tea



13.45 - 14.45

Research findings III

Policies supporting Business Model Innovations

  • Franz Barjak and Pieter Perrett, FHNW, Switzerland



13.45 - 16.00 

A critical discussant’s view

  • Bart Clarysse, Deputy Head of Innovation & Entrepreneurship at Imperial College Business School, UK


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13.45 - 16.00 

Panel discussion

Business Model Innovations in Europe – the way forward

  • Moderator: Stefan Lilischkis, empirica, Germany
  • Hans-Joerg Bullinger, Co-Chair, European Research and Innovation Area Board (ERIAB), Germany
  • Vladimir Lopez-Bassols, OECD
  • Oliver Blank, Head European Affairs, German Electrical and Electronic Manufacturers’ Association (ZVEI)
  • Antti Eskola, Ministry for Employment and the Economy, Finland General discussion
 16.00 - 16.15


  • Barbara Haering, Chief Executive of econcept Inc., Zürich (CH) / Co-Chair of ERIAB